Labi Key
Partner Investor
Labi Kay is an experienced property developer. With more than 15 years in the property sector.
His extensive knowledge and understanding of local property regulations, changing lifestyle needs and emerging trends in the real estate industry is paramount in creating comfortable living spaces, specializing in digital nomad housing and short-let investments.
Ali Al Khateeb
Partner Investor
Ali is an architect by education who changed to work in real estate private equity managing the development of a £400m portfolio of residential projects in London.
Previous to that Ali worked on large projects for the likes of Berkley homes, Ballymore and Barratt.
In 2018 Ali left to setup General & Continental focusing on 5-10m development projects and residential asset management.
Ari Reid
Partner, Partnerships
Ari has established herself as London’s key property influencers thanks to her innovative social media strategy, and passion for property.
Having completed her training at M&G Investment Management. Ari then moved into central London real estate Having gained the skills to lead search acquisitions in prime central London, she also speaks fluent Spanish and Chinese, and has experience in serving both local and international markets.
Marijana Jakupi
CMO
Marijana is a digital marketing specialist and social media manager with experience in both online and offline promotion strategies. She is an Airbnb super host.
Marijana is passionate about social media marketing and leveraging the latest online tools to build an engaged audience.
She believes in making marketing accessible to everyone and is dedicated to finding innovative solutions for her clients that are cost-effective and generate tangible results.
Developing marketing campaigns that create real impact and bring strong ROI for businesses.
In 2018 Ali left to setup General & Continental focusing on 5-10m development projects and residential asset management.
Perry Stock
Asset Management
Ari has established herself as London’s key property influencers thanks to her innovative social media strategy, and passion for property.
Having completed her training at M&G Investment Management. Ari then moved into central London real estate Having gained the skills to lead search acquisitions in prime central London, she also speaks fluent Spanish and Chinese, and has experience in serving both local and international markets.